*This post originally appeared on my personal blog on Medium*
A lot has been made of the importance of personal brand in today’s digitally-led business world, but why does it matter? Why should you set aside time, energy and effort to get it right?
Personally, I have always been deliberate about building, maintaining and evolving my personal brand. For me, it’s been innate and something I’ve focused on since high school. But for many it can be unnatural, an afterthought, lapsed or misunderstood. Most people who are against the premise often end up, over time, realizing it’s criticality to career success. Don’t find yourself playing catch-up when the need for a personal brand inevitably calls.
Here are five core reasons you should focus on your business oriented social profiles (LinkedIn, Twitter, Medium/Blog, AngelList, CrunchBase, Personal Website & Email, etc.) to drive personal brand, as they are the foundation and megaphone for the truest and most important thing to market — YOU!
I’ve also written similar more holistic advice on SocialMediaToday about personal brand: Update Your Ambition Every 6 Months and 20 Other Pieces of Career Advice